Privacy policy

Last updated: March 2026

1. Introduction

Tracka ("we," "our," or "us") operates the Tracka inventory management platform, including our website at [trackainventory] and all related applications, tools, and services (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, create an account, or use our Service.

By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Service.

2. Information We Collect

2.1 Information You Provide Directly

  • Account Information: Name, email address, password, company name, and billing address when you create an account.

  • Payment Information: Credit card details, billing address, and other payment data processed through our third-party payment processor (Stripe). We do not store full credit card numbers on our servers.

  • Business Data: Product listings, SKU information, inventory quantities, order data, sales data, and other ecommerce information you sync through connected sales channels.

  • Communications: Messages, feedback, support requests, and any other information you send to us directly.

2.2 Information Collected Automatically

  • Usage Data: Pages visited, features used, actions taken within the Service, timestamps, and session duration.

  • Device and Browser Data: IP address, browser type and version, operating system, device identifiers, and screen resolution.

  • Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to operate the Service, remember your preferences, and analyze usage. See Section 8 for more details.

  • Log Data: Server logs that record requests made to our servers, including IP addresses, dates and times of access, and referring URLs.

2.3 Information from Third-Party Integrations

When you connect third-party sales channels (such as Amazon, Shopify, TikTok Shop, Etsy, eBay, WooCommerce, or others) or operational tools (such as ShipStation, QuickBooks, or similar), we receive data from those platforms as authorized by you. This may include product listings, inventory levels, order details, customer order information, sales data, and fulfillment data. We only access the data necessary to provide our inventory synchronization services.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide and Operate the Service: Syncing inventory across your connected sales channels, processing orders, generating analytics, and delivering the core functionality of Tracka.

  • To Process Payments: Charging subscription fees and managing your billing account through our payment processor.

  • To Communicate with You: Sending transactional emails (account confirmations, password resets, billing receipts), responding to support requests, and providing service-related announcements.

  • To Improve the Service: Analyzing usage patterns, diagnosing technical issues, developing new features, and improving performance and user experience.

  • To Send Marketing Communications: With your consent, sending product updates, feature announcements, tips, and promotional content. You can opt out at any time.

  • To Ensure Security: Detecting, preventing, and responding to fraud, abuse, security incidents, and technical issues.

  • To Comply with Legal Obligations: Meeting applicable legal, regulatory, or contractual requirements.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We share data with trusted third-party vendors who perform services on our behalf, including cloud hosting and infrastructure (e.g., Amazon Web Services, Google Cloud), payment processing (Stripe), email and communication services, analytics providers, and customer support tools. These providers are contractually obligated to use your data only for the purposes we specify and to maintain appropriate security measures.

4.2 Third-Party Integrations

When you connect your sales channels or operational tools, data flows between Tracka and those platforms as necessary to provide our synchronization services. Each third-party platform has its own privacy policy governing how it handles your data.

4.3 Legal Requirements

We may disclose your information if required to do so by law, regulation, legal process, or enforceable governmental request, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.

4.4 Business Transfers

If Tracka is involved in a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4.5 With Your Consent

We may share your information for any other purpose with your explicit consent.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. If you close your account, we will delete or anonymize your personal data within 90 days, except where we are required to retain it for legal, regulatory, tax, or accounting purposes. Usage data and aggregated analytics data that cannot be used to identify you may be retained indefinitely for product improvement purposes.

6. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information, including encryption of data in transit (TLS/SSL) and at rest, access controls and authentication requirements, regular security assessments and monitoring, and secure coding practices.

However, no method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

7.1 All Users

All Tracka users can access and update their account information through their account settings, request a copy of the personal data we hold about them, request deletion of their account and associated data, opt out of marketing communications at any time, and withdraw consent for data processing where consent is the legal basis.

7.2 European Economic Area (EEA) / United Kingdom Residents — GDPR

If you are located in the EEA or UK, you have additional rights under the General Data Protection Regulation (GDPR), including the right of access (Article 15), right to rectification (Article 16), right to erasure / "right to be forgotten" (Article 17), right to restriction of processing (Article 18), right to data portability (Article 20), right to object to processing (Article 21), and rights related to automated decision-making and profiling (Article 22).

Our legal bases for processing your data include performance of a contract (providing the Service you signed up for), legitimate interests (improving our Service, ensuring security), consent (marketing communications), and compliance with legal obligations.

To exercise any of these rights, contact us at hello@trackainventory.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

7.3 California Residents — CCPA/CPRA

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with specific rights, including the right to know what personal information we collect, use, and disclose, the right to delete your personal information, the right to correct inaccurate personal information, the right to opt out of the sale or sharing of personal information (we do not sell your personal information), and the right to non-discrimination for exercising your privacy rights.

To exercise these rights, contact us at hello@trackainventory.com or submit a request through your account settings. We will verify your identity before processing your request.

Categories of personal information we collect: Identifiers (name, email, IP address), commercial information (transaction and order data), internet or electronic network activity (usage data, log data), and professional or employment-related information (company name, role).

We do not sell personal information. We do not sell, rent, or share your personal information for cross-context behavioral advertising purposes.

7.4 Other U.S. State Privacy Laws

Residents of states with comprehensive privacy laws (including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Kentucky, Nebraska, and others as enacted) may have similar rights to access, correct, delete, and opt out. Contact us at hello@trackainventory.com to exercise any applicable rights.

8. Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

  • Essential Cookies: Required for the Service to function, including session management and authentication. These cannot be disabled.

  • Analytics Cookies: Help us understand how users interact with the Service, which features are used most, and where users encounter issues. We use tools such as Google Analytics for this purpose.

  • Preference Cookies: Remember your settings and preferences to improve your experience.

  • Marketing Cookies: Used with your consent to deliver relevant promotional content and measure the effectiveness of our marketing campaigns.

You can manage cookie preferences through your browser settings or through any cookie consent banner we display. Disabling certain cookies may affect the functionality of the Service.

Do Not Track: Some browsers offer a "Do Not Track" signal. We currently respond to Do Not Track signals where required by applicable law.

9. International Data Transfers

If you access the Service from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place for international transfers, including Standard Contractual Clauses (SCCs) approved by the European Commission where applicable, and compliance with applicable data transfer frameworks.

10. Children's Privacy

The Service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at hello@trackainventory.com

11. Third-Party Links and Services

The Service may contain links to third-party websites, platforms, or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access through the Service.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the Service, or applicable laws. When we make material changes, we will notify you by posting a notice on our website, sending an email notification, or through the Service. The "Last Updated" date at the top of this policy indicates when it was last revised. Your continued use of the Service after any changes constitutes your acceptance of the updated Privacy Policy.

13. Data Processing Agreement

For users whose use of Tracka involves processing personal data on behalf of their customers (for example, customer order information synced through your sales channels), we act as a data processor on your behalf. You, as the data controller, are responsible for ensuring your use of the Service complies with applicable privacy laws, including obtaining any necessary consent from your customers. We will process such data only according to your instructions and as described in this Privacy Policy. A formal Data Processing Agreement (DPA) is available upon request.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Tracka Email: hello@trackainventory.com Address: 251 S Sherman Blvd Sherman, IL 62684 USA

For data protection inquiries or to exercise your privacy rights, email hello@trackainventory.com. We aim to respond to all requests within 30 days.

This Privacy Policy is provided for informational purposes. We recommend consulting with a qualified attorney to ensure full compliance with all applicable privacy laws and regulations specific to your business operations.